Ain’t No Mountain High Enough! Maple Leaf Sports & Entertainment Wrap Up Salvation Army Toy Drive
This past holiday season Maple Leaf Sports & Entertainment (MLSE), its employees, and Raptors and Marlies fans brought joy to less fortunate children in the Greater Toronto Area, donating over 3,700 toys to the Salvation Army’s annual Toy Mountain toy drive campaign.
MLSE encouraged employees and fans to donate toys during each Toronto Raptors game at Air Canada Centre from November 25 to December 21. The Leafs Mobile Fan Zone, Maple Leafs Alum Darcy Tucker, mascots Carlton the Bear and Duke the Dog also participated in the annual Salvation Army Christmas in the Square event at Dundas Square on November 30 which accounted for the bulk of MLSE’s toy donation to the Salvation Army. MLSE’s toy donation included: Sony PS Vitas, Sony PS Vita games, Citizen watches, Klipsch earbuds and more than 250 baseball gloves, basketball, soccer balls, hockey sticks and footballs.
MLSE employees also volunteered their time to assist with sorting donated toys at the Salvation Army warehouse and ringing the Salvation Army Christmas Kettle bells at the Eaton Centre. Bell ringing is an important aspect of the Salvation Army Christmas tradition and has been for over 100 years.
To promote the importance of the Salvation Army Kettle campaign, the Marlies also hosted a Salvation Army Awareness night. The Salvation Army Christmas Kettles represent the subtle voice of those in need at Christmas in our community. Throughout the duration of the Christmas Kettle Campaign in Toronto more than 2,000 Bell Ringers hosted over 350 Kettles raising money to fund the Salvation Army Community and Family Services programs year-round.