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Ain’t No Mountain High Enough! Maple Leaf Sports & Entertainment Wrap Up Salvation Army Toy Drive

This past holiday season Maple Leaf Sports & Entertainment (MLSE), its employees, and Raptors and Marlies fans brought joy to less fortunate children in the Greater Toronto Area, donating over 3,700 toys to the Salvation Army’s annual Toy Mountain toy drive campaign.

MLSE encouraged employees and fans to donate toys during each Toronto Raptors game at Air Canada Centre from November 25 to December 21. The Leafs Mobile Fan Zone, Maple Leafs Alum Darcy Tucker, mascots Carlton the Bear and Duke the Dog also participated in the annual Salvation Army Christmas in the Square event at Dundas Square on November 30 which accounted for the bulk of MLSE’s toy donation to the Salvation Army. MLSE’s toy donation included: Sony PS Vitas, Sony PS Vita games, Citizen watches, Klipsch earbuds and more than 250 baseball gloves, basketball, soccer balls, hockey sticks and footballs.

MLSE employees also volunteered their time to assist with sorting donated toys at the Salvation Army warehouse and ringing the Salvation Army Christmas Kettle bells at the Eaton Centre. Bell ringing is an important aspect of the Salvation Army Christmas tradition and has been for over 100 years.

To promote the importance of the Salvation Army Kettle campaign, the Marlies also hosted a Salvation Army Awareness night. The Salvation Army Christmas Kettles represent the subtle voice of those in need at Christmas in our community. Throughout the duration of the Christmas Kettle Campaign in Toronto more than 2,000 Bell Ringers hosted over 350 Kettles raising money to fund the Salvation Army Community and Family Services programs year-round.

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Contact Info

Rajani Kamath,
Maple Leaf Sports & Entertainment,
(416) 815-5790

Jamie Deans,
Maple Leaf Sports & Entertainment,
(416) 815-5445

About

Salvation Army

The Salvation Army is an international faith-based organization that began its work in Canada in 1882 and has grown to become the largest non-governmental direct provider of social services in the country. The Salvation Army gives hope and support to vulnerable people today and everyday in 400 communities across Canada and more than 120 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, providing shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction. When you give to The Salvation Army, you are investing in the future of marginalized and overlooked people in your community. News releases, articles and updated information can be found at SalvationArmy.ca


Maple Leaf Sports & Entertainment (MLSE)

MLSE, one of the world's premier sports and entertainment companies, owns the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), the Toronto Marlies (AHL), Toronto FC (MLS), Air Canada Centre, Maple Leaf Square and three digital channels - Leafs TV, NBA TV Canada and GOLTV Canada and has a partnership with Live Nation – the biggest concert promoter in the world. MLSE has also invested in five of Toronto's sports facilities - Ricoh Coliseum, home of the Marlies, BMO Field, home of Toronto FC, Lamport Stadium, KIA Training Grounds at Downsview Park, home of Toronto FC’s Academy and the First Team’s practice facility, and the MasterCard Centre for Hockey Excellence, the practice facility for the Maple Leafs and Marlies. MLSE operates and manages events at Ricoh Coliseum and BMO Field.